SimpliFlying led the full-day social media MasterClass for Thai Airways, at their Head Quarters in Bangkok on 29 Oct, 2010.

The attendees for the hand-on MasterClass including senior managers and executives from the Royal Orchid Plus loyalty program, PR, Marketing and Customer Services.

Like all MasterClasses SimpliFlying has led, a lot of emphasis was paid to hands-on exercises.

This included brand sentiment analysis on Twitter, tracking social media mentions using freely available tools and even finding out who the FourSquare Mayor of the Royal Orchid Lounge is, and how to engage him best!

The executives were put through the "United Breaks Guitars" scenario and had to come up with a solution and present it to a press contingent (formed by the opposing team!)

Some teams got very creative, with presentation including singing of freshly composed songs in response to Dave Carroll's hit! (above)

Thai Airways senior managers and executives learnt not to focus on the social media tools, but to start by identifying the key business objectives to be fulfilled, like driving loyalty, revenue or brand awareness for specific route launches.

They also learnt how to create ROI Dashboards to track and present the results of social media strategy to senior management and the Board.

The day culminated with each of the teams creating and presenting a sustainable social media strategy for Thai Airways, pursuing specific business goals, and at the same time using the latest and most appropriate social media tools.

And of course, a beautiful model of the Thai Airways A340-600 was presented to SimpliFlying as a token of appreciation, among other Thai memorabilia.